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Arts & Communication Cinematic experience and emerging technologies of cinema

the cinematic experience . While VR technology offers 1950s and 60s, filmmakers began to challenge the norms
[28]
immersive and interactive experiences, AR and mixed- of Hollywood with the emergence of the French New Wave
reality (MR) technologies supplement the real world with and other international art cinemas .
[32]
an informational layer, redefining film experiences. These The current state of cinema is characterized by a
technologies promise to elevate audience interaction and diverse and global industry, with films being produced
engagement in cinema. and distributed across various platforms and media . The
[33]
Therefore, this study aims to conduct an initial rise of digital technologies has significantly impacted the
exploration of the themes surrounding the current state of industry, allowing for the creation of increasingly complex
cinema and its future direction. It examines the enduring visual effects and the development of new distribution
appeal of cinema, the impact of emerging technologies, models, such as streaming services [34] . As the latest
and the distinction between cinema and other forms generation of emerging technologies continues to develop
of entertainment in terms of focus and distraction. cinema has been the subject of much scholarly inquiry,
The discussion delves into the potential to enhance with researchers exploring the implications of these
the cinematic experience through personalization, the innovations. One of the key arguments in the literature is
integration of virtual and physical elements, and real-time that emerging technologies, such as extended realities, will
analysis of viewer reactions. Furthermore, it emphasizes revolutionize the way movies are produced and consumed.
the importance of retaining the communal and focused These technologies provide filmmakers with new tools
viewing experience as a distinguishing factor of cinema. to create more immersive and interactive experiences for
[35]
The practical considerations for the integration of mixed- audiences .
reality components in the next phase of cinematic evolution For instance, while The Mandalorian primarily utilized
are also addressed, covering various aspects for filmmakers virtual sets for production purposes, it is a notable
and theater design. By focusing on audience engagement, example of how these technologies can enhance the
visual hierarchy, sound design, camera movement, filmmaking process. The light-emitting diode walls used
lighting, audience comfort, screen size, and user interface, in the production allowed for a more seamless integration
filmmakers can effectively utilize mixed-reality elements of common gateway interface elements, creating a more
to enhance the overall cinematic experience. In addition, engaging and immersive experience for viewers .
[36]
theater design plays a crucial role in accommodating However, it is essential to acknowledge that, in this
mixed-reality experiences, encompassing screen size and instance, the audience’s interaction with the product itself
shape, projection technology, sound systems, lighting remains largely unchanged. Nonetheless, these emerging
systems, acoustics, seating, user interface, and connectivity. technologies have the potential to enable filmmakers to
By addressing these factors, the film industry can create entirely new worlds and experiences, blurring the
successfully integrate mixed-reality experiences, elevating lines between traditional cinema and video games. They
the traditional cinematic experience while preserving its suggest that as virtual and AR technologies become more
communal and immersive nature. sophisticated, they could transform the way audiences

2. Literature review interact with and experience films, making them more
active participants in the story rather than passive viewers.
2.1. Evolution of cinema
On the other hand, the introduction of emerging
The early 20 century saw rapid advancements in film technologies is also likely to contribute to the decline
th
technology, which facilitated the creation of more engaging of traditional movie theaters. The convenience and
and immersive cinematic experiences. Innovations in affordability of streaming services and home entertainment
camera equipment, lighting, and editing techniques systems have led to a decrease in movie theater attendance
enabled filmmakers to produce films with more elaborate as many consumers turn to streaming services as an
narratives, complex characters, and captivating visual alternative. These platforms offer a more convenient and
[29]
effects . As a result, cinema evolved from a simple cost-effective way to access content, which has resulted in
novelty into a powerful and influential medium of artistic a decline in movie theater attendance and a corresponding
expression and cultural commentary . At the same time, increase in streaming service subscriptions . The rise of
[37]
[30]
the period witnessed the rise of Hollywood and the studio serialized content, such as Netflix’s Stranger Things and
system, which dominated the global film industry for several The Witcher, is another significant trend in the literature
decades. The studio system brought with it a standardized regarding the impact of emerging technologies on cinema.
mode of production, including the use of sound, color, and The popularity of serialized content is likely to influence
the adoption of a three-act narrative structure . In the the future of movies and cinema. The emergence of binge-
[31]

Volume 1 Issue 2 (2023) 3 https://doi.org/10.36922/ac.0683