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Arts & Communication Strategies for handicraft video cognition

audiences. This study’s innovative approach employed Funding
a virtual character who guided viewers through the
production process of Guangcai porcelain. This method This paper is supported by the Guangdong Philosophy and
effectively blended traditional and modern elements to Social Sciences Planning Project (GD23XLN07) and the
make the contents of the video series more accessible Guangdong Science and Technology Innovation Strategy
Special Project (PDJH2023 B0170).
and engaging. The high-quality expression of content is
crucial because audience sensitivity to visual and auditory Conflict of interest
quality significantly impacts learning and appreciation.
The viewing experience is enhanced when visual effects The authors declare that they have no competing interests.
and audio quality are ameliorated and the video length Author contributions
and pacing are adjusted. In addition, the selection of long
or short video presentations and horizontal or vertical Conceptualization: Jingjing Wang, Yi Ji
formats should align with the contents, audiences, and Investigation: Jingjing Wang, Yi Ji
dissemination platforms of the videos. Long videos allow Methodology: Yi Ji, Yan Yan
more comprehensive explorations, while short videos cater Project Administration: Yaojie Zhuang, Zhaowen Huang
to quick consumption habits. Horizontal formats allow Visualization: Jingjing Wang, Yan Yan
wider perspectives, whereas vertical formats are more Writing – original draft: Jingjing Wang, Gengxin Lin,
apt for mobile viewing. Reach and engagement can be Xiuhong Li
maximized by contemplating dissemination objectives in Writing – review & editing: Yi Ji, Yan Yan
combining varied styles to ensure the effective transmission Ethics approval and consent to participate
of ICH craft forms such as Guangcai porcelain.
This study involves the collection and analysis of publicly
7. Conclusions available short video content related to traditional

Communication intended to disseminate traditional handicrafts on the Douyin platform. It does not involve
handicraft culture must transcend mere replication, human subjects directly, interviews, surveys, or any form
modification, and widespread distribution of information. of personal identifiable information collection. Therefore,
Essentially, such communication entails the adoption ethics approval and consent to participate are not required
of transmissive strategies that align with contemporary for this research.
societal needs to redefine public perceptions of traditional Consent for publication
handicraft. Such communication must also drive shifts in
public behaviors related to the cognition, consumption, All images included in this paper are either original works
and cultural application of traditional handicrafts. This created by the authors or screenshots from short videos
study employed the cognitive schema theory to delve into published on the Douyin platform. For original images,
innovative strategies that could facilitate the creation of the authors hold full copyright. Screenshots from short
short videos on traditional handicrafts that can profoundly videos have either been used with formal permission
impact both creators and audiences. from the Douyin creators or under fair use for research
and educational purposes. The source of each image is
Creators embracing this creative approach to the indicated in the corresponding figure captions. In addition,
production of short videos on traditional handicrafts could all data and information used in this study are derived
transcend the unpredictability of conventional methods, from publicly available content on the Douyin platform.
ignite genuine creative zeal in artisans, and diversify No direct involvement of human subjects was included,
their thematic content and artistic techniques. Viewers of and no personal data or references that require individual
such short videos could experience the detailed cognitive consent for publication were used. Therefore, the content
process of perception, attention, memory, and reflection. utilized in the study adheres to the platform’s public
The proposed method could replace the previously utilized information usage regulations, ensuring that privacy rights
disorganized and fragmented information-gathering are not violated and copyright laws are respected.
approaches, facilitate the development of a foundational
understanding in viewers, and inculcate comprehensive Availability of data
knowledge of traditional handicraft. The data analyzed in this study consists of publicly available

Acknowledgments short videos related to traditional handicrafts on the Douyin
platform. These videos were selected based on specific
None. criteria related to the study’s focus on traditional handicrafts

Volume 3 Issue 2 (2025) 17 doi: 10.36922/ac.3252