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Arts & Communication Strategies for handicraft video cognition

Figure 11. Selected frames from series 3 of the short videos on Guangcai porcelain. Image created by the authors.

Figure 12. Interface design of the Guangcai porcelain customization module. Image created by the authors.

added a relatable and entertaining aspect to the videos and Overall, the user feedback indicated that the three
fostered a deeper emotional connection to the material. video series successfully achieved their educational
Users commended the amalgamation of real footage with objectives, enhancing the cognitive understanding of
interactive elements for its authenticity, its immersive Guangcai porcelain as well as the practical skills associated
qualities, and its effective transmission of the intricate with this craft form. Users reported a greater appreciation
details of the porcelain-making process. for the cultural and artistic value of Guangcai porcelain
The customization mini program also received and expressed heightened interest in further exploring
affirmative feedback. Users appreciated the practical traditional handicrafts.
and creative outlet it offered them by allowing them to 6. Discussion
apply their newly acquired knowledge. They enjoyed the
process of personalizing designs, which reinforced their The integration of content on traditional handicrafts with
understanding of the Guangcai porcelain culture and short video narratives must balance the complexity of
enabled them to express their creativity. the showcased crafts against the preferences of modern

Volume 3 Issue 2 (2025) 16 doi: 10.36922/ac.3252