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Arts & Communication Strategies for handicraft video cognition

Guangcai porcelain encompassed two facets: content and sensory introduction and behavioral simulation. Viewers
presentation. could then transform the accumulated information into
personal and applicable understanding and creativity.
5.1. Content design of the short videos on Guangcai In this segment, viewers grasped the deeper cultural
porcelain meanings and spiritual connotations of Guangcai
5.1.1. Collection of Guangcai porcelain cultural porcelain through appreciation and were guided to engage
materials in personalized creations across platforms after the video
ended. This approach enhanced viewer comprehension
The systematic process of designing the contents of the
short videos on Guangcai porcelain involved clustering of the Guangcai porcelain culture and helped them shape
cultural resources and organizing knowledge related to personal cognitive impressions of this craft form.
Guangcai porcelain. Initially, wide-ranging data including 5.2. Design and production of the short videos on
historical documents, artworks, production techniques, Guangcai porcelain
and cultural stories were collected on Guangcai porcelain.
These collected cultural resources were then systematically 5.2.1. Script creation
organized and categorized, and disorganized data were The previously outlined knowledge organization pertaining
transfigured into an orderly, easily comprehensible, and to Guangcai porcelain was utilized to design and create
communicable knowledge system. Finally, the knowledge a series of short videos that collectively constructed a
system of Guangcai porcelain traditional craftsmanship was comprehensive framework for the comprehension of the
defined to include aspects such as historical development, Guangcai porcelain culture. The initial phase focused
types of vessels, patterns and decorations, colors, practical on using highly visual language to present perceptual
tools, production processes, and the symbolic meanings of content including the historical development, vibrant
the elements of Guangcai porcelain. 32 colors, intricate patterns, and discrete forms of Guangcai
porcelain. The intermediate phase employed an intellectual
5.1.2. Knowledge organization of the short videos on property (IP) storytelling approach combined with
33
Guangcai porcelain
interactive video formats to direct the audience to grasp the
The knowledge organization of the Guangcai porcelain craftsmanship techniques of Guangcai porcelain and foster
short videos can be divided into three parts in accordance learning through emotional resonance. The advanced
with the cognitive schema theory. The first section phase centered on the appreciation of classic works and the
comprises explicit knowledge such as the history, patterns, interpretation of the symbolic significations of Guangcai
colors, and forms of Guangcai porcelain. These aspects porcelain. Links to custom mini programs were also
were categorized as the perceptual level of audience embedded at the end of the videos in this phase, offering
cognition. This segment aimed to schematically introduce viewers an entry point for personalized customization and
a large amount of sensory-level traditional craft content to thus enhancing their overall apprehension of the Guangcai
enable viewers to formulate initial impressions. Therefore, porcelain culture.
this stage focused on visual language, and information was
presented through graphics, colors, symbols, and simplified 5.2.2. Filming and design of visual elements
visual elements to make it easily receivable and memorable. The main visual content of the videos featured Guangdong
The second segment attended to the techniques of Provincial Ceramic Art Master Ms. He Lifen, a Guangdong
crafting Guangcai porcelain to interactively reinforce Provincial representative inheritor of the national ICH
understanding of traditional craftsmanship tools and project of Guangcai porcelain firing techniques. Ms. He has
techniques and engage viewers. This segment incorporated accumulated profound expertise and extensive experience
collaborative video formats to enable representational in the field of Guangcai porcelain and personally
cognition in viewers. Viewers could click on discrete demonstrated the entire process of Guangcai porcelain
options and follow branching narratives to explore varied firing techniques.
details of the porcelain-making process. Such simulated The application of this design incorporated virtual
operations allowed viewers to experience the production schematic techniques in addition to live-action shooting.
process in a virtual context and aided their comprehension Shades of gold and flax were selected as the primary colors
of complex technical features. for the short videos on Guangcai porcelain (Figure 6),
The third division entailed the final stage of the reflecting the traditional esthetics of Guangcai porcelain
cognitive process and intended to enable viewers to utilize and creating a warm yet solemn visual atmosphere. This
the knowledge they had acquired from the initial stages of approach enhanced the emotional resonance and cultural

Volume 3 Issue 2 (2025) 11 doi: 10.36922/ac.3252