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Arts & Communication Strategies for handicraft video cognition

information accumulation naturally results in attention streamlines the acquisition of new knowledge. This theory
deficits. Viewers must navigate a range of information as has recently been applied in diverse fields. For example,
they immerse themselves in short videos on traditional Tingting Cui et al. used the schema theory to devise a three-
handicrafts. Thus, their attention is often divided, and their phase microlecture teaching model to address language
focus shifts between the myriad snippets of knowledge. erosion in contemporary microlecture formats. Yue Xin
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Many viewers are reluctant to engage in comprehensive and Yijiao Wang 20,21 demonstrated the positive impact of
and intensive analyses and resort to passive “scrolling the cognitive schema theory on improving book forms
activities,” which cause the cultivation of superficial, and enhancing the reading efficiency of readers. Such
stackable consumption patterns in reading, learning, findings have affirmed the efficacy of the schema theory
and thinking and obstruct the acquisition of meaningful in enhancing learning efficiencies, enriching knowledge
knowledge. 15 bases, and optimizing learning.
Memory constraints represent the second major The ongoing advancement of the cognitive schema
hurdle. The varied presentation styles of short videos offer theory opens innovative avenues for its application to the
viewers a wealth of sensory stimuli but also challenge the learning of traditional crafts and the designing of short
finite capacities of the short-term memories of audiences. videos on traditional handicrafts.
The fragmented structure and absence of logical flow
of short videos on traditional handicrafts significantly 4.1. Analysis of the theoretical principles
complicate the processes of integrating new information Cognitive psychology suggests that individuals undergo a
with the pre-existing knowledge bases of viewers. Such specific “processing” stage when they grasp new information
situations can cause misinterpretations because non- or concepts. The schema theory includes both bottom-up
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linear information structures can induce confusion and and top-down processing modes and effectively elucidates
lead viewers to derive inaccurate conclusions or construct this processing path (Figure 4). The aim of crafting
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fabrications during the knowledge assimilation process. content for short videos on traditional handicrafts is to
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Such obstacles can also provoke misunderstandings as visually convey and share cultural content with audiences
audiences fail to comprehensively comprehend contexts, by focusing primarily on the efficient distribution of
erroneously equate pieces of cultural information with the extensive data systems that underpin traditional handicraft.
whole, or accept incomplete knowledge as absolute truth. The utilization of cognitive schema processing techniques
This segmented approach to information processing relies can facilitate the unraveling of the cognitive mechanisms
on short-term memory and thus obstructs the cognitive that inform traditional handicraft culture, provide essential
processing of information. It erodes thorough cultural insights, and offer theoretical support for the exploration
understanding and weakens the systematic structures of and evaluation of creative approaches to the production
cultural knowledge, adversely affecting the evolution of of short videos on traditional handicrafts. Investigating
traditional handicraft. the functioning of the cognitive schema theory in the
4. Integration of cognitive schema theory development of such videos can enhance scholarly
and short video creation

German philosopher Immanuel Kant posited the concept Perceptual Experience Schema
of schema, emphasizing that schemas act as connectors
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between concepts and sensory objects. He postulated that OUTPUT
concepts were themselves meaningless unless they were
linked to familiar knowledge. British psychologist Frederic Perceptual Schema Organization
Bartlett further developed the notion of cognitive schemas
in the 1930s in his book Remembering, describing them
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as the brain’s active reconstructions of past reactions or
experiences. This framework elucidates how information Sensory Information Process
functions in knowledge bases and outlines how individuals
integrate new information. Swiss psychologist Jean Piaget
later underscored the importance of cognitive schemas INPUT
in his cognitive development theory. He presented the Sensory Schema
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cognitive process as a pattern-matching exercise rooted in
prior experiences rather than mere acts of inputting, storing, Figure 4. Top-down and bottom-up cognitive schema processing. Image
and retrieving data. The development of cognitive schemas created by the authors.

Volume 3 Issue 2 (2025) 8 doi: 10.36922/ac.3252