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Arts & Communication Strategies for handicraft video cognition

Complex knowledge systems are simplified into units entails the strategic organization of content based on the
at the knowledge organization level to help audiences conception of discrete categories of traditional handicrafts
understand them easily. The logical and structured and their relevance over time.
arrangement of knowledge enables viewers to build
complete and consistent knowledge systems. Engaging 4.2.2. Narrative guidance: Multilinear narratives
descriptive content is used at the narrative guidance level aligned with audience cognition
to activate and adjust cognitive schemas. Specific scenarios The narrative structure of short videos on traditional
and emotional elements are employed to reinforce the handicrafts concerns how content is organized and
emotional resonance and memories of handicraft culture in categorized; it transcends simple content display and
viewers. The sensory experience level focuses on optimizing mirrors cognitive and decision-making processes. The
the material presentation of information through visual contents of every video follow distinct narrative paths.
and auditory design aspects. This level stimulates specific The essential contents of short videos often blend elements
cognitive schemas by deploying diverse audiovisual stimuli such as video clips, images, and animations. The order of
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to augment the perception of the information by viewers. presentation of such elements should be logical and should
align with the traditional handicraft culture they represent.
4.2.1. Knowledge organization: Designing a A coherent sequence aids audience immersion into the
hierarchical knowledge structure to enhance the world of traditional crafts and precludes difficulties
coherence of knowledge related to pacing, comprehension, or interest retention.
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Traditional handicrafts are alluring due to their abundant Thus, creators crafting short videos on traditional
diversity and intricate complexity. It is crucial to strategically handicrafts are tasked with carefully designing narrative
categorize source materials when such crafts are adapted structures to ensure that their contents are captivating
to digital video formats. Creative resources can be more and comprehensible, and effectively communicate the
efficiently pooled and integrated by classifying cultural profound value of the showcased handicraft culture.
contents into distinct groups based on their unique features
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to enrich and structure the contents of short videos. 4.2.3. Sensory experience: Integrating presentation
Therefore, the cultural content of traditional handicrafts forms to enhance user experience
must be subjected to a structured analysis informed by First, the creation of video content in the present era of converged
memetics. The term memetic theory is derived from media mandates more than the mere transfer of videos across
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the biological concept of gene replication and this concept platforms and requires an intensive grasp of interactive
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postulates that cultural systems and processes are akin to technologies. These technologies are advanced but creators
genetic evolution in terms of their continuity and iterations. must skillfully utilize them to enhance the format of short
This biological analogy can be utilized for the hierarchically videos. They must integrate programming, interface design,
segmenting cultural memes of traditional crafts into three and content strategy to comprehensively exploit the versatile
tiers: external, intermediate, and internal. The external layer and varied presentation benefits of short videos. 30
denotes the outer shell and showcases tangible aspects of the Second, presentation styles significantly influence how
material culture: for instance, the colors, shapes, patterns, audiences build cognitive schemas. Creators must carefully
and histories of handicrafts. The intermediate layer acts as choose their presentation styles and align the distinct
a conduit and represents practices and behaviors associated features of each style to the psychological schemas of their
with traditional crafts: for example, their tools, materials, audiences. Different knowledge categories demand tailored
processes, and techniques. The internal layer forms the presentation mediums due to the specificity of traditional
essence and encapsulates spiritual and value-based memes handicraft knowledge. For instance, static displays are ideal
of the handicrafts.
for schemas related to patterns, dynamic formats are apt
These strata are hierarchically linked and the meme for schemas concerning historical knowledge, and active
complexity escalates at each level. This methodical experiential approaches are apposite for schemas related to
division and arrangement enable audiences to grasp craft techniques.
the interconnectedness of piecemeal information. It
increases the comprehension of viewers and facilitates 5. Designing short videos on Cantonese
the construction of an expansive knowledge framework porcelain
related to traditional handicrafts.
This study focused on Guangcai porcelain and developed
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In practical terms, serialized short videos can allow a comprehensive series of short videos to validate the
creators to develop a more systematic collection of effectiveness of the previously described cognitive
traditional handicraft cultural knowledge. This approach schema theory. The designing of the short videos on

Volume 3 Issue 2 (2025) 10 doi: 10.36922/ac.3252