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Arts & Communication Strategies for handicraft video cognition

comprehension of how audiences interpret and assimilate
cultural content. This approach would enable creators to
formulate more impactful communication strategies and
deepen audience engagement with and appreciation for
the intricate meanings embedded in traditional handicraft
culture, and thus advance the objectives of cultural
preservation and widespread understanding.

4.1.1. Top-down cognitive schema of traditional
handicrafts

The top-down processing model crucially shapes the
cognitive schema for traditional crafts, leveraging the
existing knowledge and experiences of individuals to help
them assimilate and interpret new external information
or stimuli into their cognitive frameworks. For instance,
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viewers automatically tap into their knowledge and prior Figure 5. Bottom-up cognitive schema of blue-and-white porcelain.
experiences with the ceramic arts when they first view a Image created by the authors.
video on blue-and-white porcelain craftsmanship. Viewers
can assimilate and accommodate the contents of the video Moreover, bottom-up cognitive schemas enable audiences
based on their current experiential schemas even if they to expand their knowledge. For example, creators of certain
lack substantive familiarity with blue-and-white porcelain integrated short videos on traditional handicrafts blend the
and can thus form a new understanding and appreciation general schema of legacy crafts with personal experiential
for the craft. This model allows viewers to progressively schemas to forge new design languages. Such efforts
refine and enhance their cognitive schemas as they delve augment the schema repertoires of creators and enhance
deeper into related content. Therefore, content creators their grasp of traditional schemas. Consequently, creators
should align their presentations and integrate material with should heed the perceptual feedback obtained from their
the cognitive patterns of their audiences to ensure effective viewers in making short videos on traditional handicrafts
knowledge uptake and conceptual transformations. For and steer viewers toward engaging in post-distribution
example, grouping similar concepts in demonstrating the activities such as critiquing and appreciating the creative
processes involved in creating blue-and-white porcelain designs of artifacts. Such practices help viewers formulate
can help video creators establish a knowledge hierarchy thorough, precise, and affirmative cognitive schemas and
ranging from fundamental to more sophisticated schemas. encourage a more profound recognition and valuation of
This strategy would facilitate a more profound audience traditional handicrafts. This strategy significantly boosts
grasp and assimilation of the craft’s intricacies and foster the dissemination efficacy and cultural resonance of
the development of a comprehensive and organized traditional handicrafts in contemporary societies.
knowledge framework in the minds of viewers.
4.2. Creation strategy for short videos on traditional
4.1.2. Bottom-up cognitive schema of traditional handicrafts
handicrafts Principally, the rationale for using the cognitive
The bottom-up processing model entails the extraction schema theory to guide the design of short videos
of nuanced information elements from the data realm by vests in the ability of this framework to understand and
cognitive agents. These elements must be amalgamated into target processes through which human beings process
diverse forms to develop perceptual schemas. For instance, information, construct knowledge, and recall memories.
viewers integrate data related to the nuances associated with The theory can thus be applied to design short video
blue-and-white porcelain to deduce knowledge about it: for content that can enhance learning outcomes and viewer
instance, its shapes, colors, materials, tools, and distinctive experiences by optimizing the organization, presentation,
crafting techniques (Figure 5). Traditional handicrafts often and audience interactions. Thematic, structural, narrative,
employ bottom-up cognitive schemas to facilitate feedback and representational elements are crucial for short video
and assessment. For example, the appreciation of blue- design. These essential components are intricately linked
and-white porcelain requires individuals to align incoming to interventions based on cognitive schema theory and
data with pre-existing mental knowledge structures for the can be graded into three levels: knowledge organization,
interpretation and comprehension of their perceptions. narrative guidance, and sensory experience.

Volume 3 Issue 2 (2025) 9 doi: 10.36922/ac.3252