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Arts & Communication Strategies for handicraft video cognition

Figure 8. Design of the cover and subtitles for the short videos on Guangcai porcelain. Image created by the authors.

translucent esthetic. This design strategy resonated with features of the editing software to ensure visual clarity and
the esthetic preferences of younger viewers while reflecting focus on the thematic content.
a profound grasp of modern esthetic demands vis-à-vis the Motion effects were employed to add a new dimension
dissemination of traditional culture.
to the videos. Thus, static images or elements were imbued
5.2.3. Video editing with dynamic effects to augment the visual impact and
amplify expressiveness. The application of dynamic effects
The post-production phase emphasized the voice- such as animated subtitles, transition effects, and graphic
over narration, sound effects, and color grading. The animations made the visuals more engaging and provided
soundtracks of the videos featured Chinese classical additional creative space for storytelling. For example,
instrumental performances to enhance the historical and motion effects were utilized in illustrating the Guangcai
artistic milieux of Guangcai porcelain culture. Upbeat porcelain crafting process to simulate brush movements
background music was used to evoke emotional responses on porcelain or animate firing changes. This technique
from the audience. Cantonese was used for the voice-over increased information delivery efficiency and significantly
narration because it signified the language of the birthplace ameliorated the appeal and educational value of the
of Guangcai porcelain, aligned with the regional cultural contents of the videos.
characteristics of this craft form, and established an
authentic cultural atmosphere in the videos. 35 5.3. Short video presentations and feedback
The sound effects were meticulously categorized as 5.3.1. Video series 1
authentic scene sounds and emotional sound patterns. This section of videos (Figure 9) attended to the core
Authentic scene sounds included auditory elements such
as a brush dipping in water, porcelain clinking, and fire concepts of the Guangcai porcelain knowledge base. It
burning to realistically resemble the process of Guangcai aimed to create experiences that could guide users through
porcelain-making. Such sounds allowed audiences to the vast knowledge structures of Guangcai porcelain while
experience auditory details in sync with visual content. coherently connecting sensory knowledge content in a
Emotional sound patterns were intended to arouse manner that aligned with the pre-existing schemas of
feelings and were particularly employed in interactive viewers to facilitate their speedy apprehension of the video
video segments. Positive or negative feedback sounds were themes.
introduced in such sections to reinforce the emotional An overview of the video was provided before the
engagement and enhance the interactive experience of actual content was presented so that viewers could grasp
viewers. the general theme and structure of the video. This method
Visual adjustments aimed primarily to ensure that all effectively activated their cognitive schemas and helped
video materials were visually congruent with the overall them rapidly comprehend and retain the showcased
styles and tones of the short videos on Guangcai porcelain craftsmanship process. A combination of 3D animation and
and could thus ameliorate the viewing experience. For text-graphic presentation was used to introduce historical
instance, color correction was necessary to adjust cool- contexts and technical terms to simplify information
toned footage to match the overall style if the raw footage delivery and reduce cognitive load.
displayed cooler color tones while the overall video style Moreover, IP characters and expert narrative
tended toward warmer hues. This approach prevented perspectives were integrated at the beginning of the video
inconsistencies in color styles that could disrupt the viewing to attract viewer attention and ensure engagement through
experience. Any unnecessary or distracting elements in the lively imagery. Thus, viewers were guided into the narrative
footage were also addressed by using the repair or cover-up content to intensify their understanding of cultural

Volume 3 Issue 2 (2025) 13 doi: 10.36922/ac.3252