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Arts & Communication Strategies for handicraft video cognition

Figure 10. Selected frames from series 2 of the short videos on Guangcai porcelain. Image created by the authors.

video series revolved primarily around the appreciation learning process. Users could express their understanding
of modern Guangcai porcelain pieces (Figure 11). Visuals and interpretations of Guangcai porcelain culture through
and narratives were carefully arranged in this video series their personalized creations. Thus, this video series
to help the audience build complete cognitive schemas achieved the goals of education related to traditional
of sensory experiences and knowledge representations. handicrafts while stimulating viewer creativity and honing
Thus, this series strengthened the understanding and the practical abilities of audiences.
appreciation of viewers about the layered connotations of 5.3.4. User feedback
Guangcai porcelain culture.
The feedback on the Guangcai porcelain short video series was
A link to a mini program on Guangcai porcelain overwhelmingly positive. A group was selected from viewers
customization was embedded at the end of the videos in of short videos to collect user feedback. This group of viewers
this series to offer viewers a platform through which they was invited to view the three Guangcai porcelain video series
could engage in personalized customization and augment and interviews were subsequently conducted with them.
their overall understanding of Guangcai porcelain culture.
This mini program (Figure 12) enabled users to customize The selected viewers praised the engaging and
their creations, facilitating active participation and informative content, highlighting the clarity of the
creativity during the learning process. Users could create visual and narrative elements. Many users noted that the
unique original works by freely selecting visual elements incorporation of interactive features significantly enhanced
and personalizing texture designs on 3D models. The the learning experience, making the complex craftsmanship
system constructed an interactive learning environment techniques more accessible and understandable.
through natural human-computer interaction by offering The character of the Guangcai porcelain spirit Caicai
positive feedback and interactive offline content during the was especially well-received. Users felt that this character

Volume 3 Issue 2 (2025) 15 doi: 10.36922/ac.3252