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Arts & Communication Strategies for handicraft video cognition

Figure 9. Selected frames from series 1 of the short videos on Guangcai porcelain. Image created by the authors.

connotations. Expert perspectives included firsthand The interactive plot integrated the IP character with
accounts from traditional craftsmen and were interspersed storytelling to encourage users to continually challenge and
throughout the videos to enhance the authority and expand their existing cognitive schemas and foster their
authenticity of the contents. desire for deeper exploration of the contents of this series
of videos. Users confronted with diverse decisions tend to
Finally, knowledge summaries and review questions
encouraged viewers to recall the contents of the videos, rely on their experiential schemas to quickly identify the
core elements of the interactive information. Misjudgments
ensuring that viewers could update and expand their resulting from choices conflicting with their existing
knowledge structures based on their new experiences. schema compel viewers to adjust their current schema
5.3.2. Video series 2 or construct new schemas to accommodate the fresh
information, particularly apropos their understanding of
The contents (Figure 10) of this section of short videos the techniques of creating Guangcai porcelain.
followed the “general–specific–general” structure,
combining theoretical knowledge with practical skills and The videos in this series offered viewers positive
transforming the craftsmanship process into a narrative. feedback for their correct choices through auditory
In this story, a Guangcai porcelain spirit named Caicai applause and visual confetti effects. This strategy enhanced
appeared as a friend of the craftsman and showcased the user satisfaction and further motivated continuous
daily life of the artisan. Caicai guided viewers through exploration and learning.
the transformation of a white porcelain base to a vibrant 5.3.3. Video series 3
Guangcai porcelain piece.
This series of videos aimed to hone the understanding
Users could follow Caicai to learn each step of the and appreciation of viewers vis-à-vis Guangcai porcelain
porcelain-making process, making choices based on their culture. The videos focused on the appreciation of classic
own judgments. Caicai’s knowledge and magic revealed Guangcai porcelain works and in-depth interpretations
the secrets of each step. Real footage of the techniques used of their symbolic meanings to direct audiences from the
by artisans was interspersed with interactive video scenes internalization to the externalization of their accumulated
to ensure precision and authenticity in demonstrating the knowledge on the subject while also enhancing their
requisite craftsmanship. engagement and practical skills. The contents of this

Volume 3 Issue 2 (2025) 14 doi: 10.36922/ac.3252