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Design+                                                        Industrial design leads to understanding of users



            for data analysis and extracting relevant research findings.   product from another, and it is “precisely in this, albeit
            The findings of this applied and exploratory research led   small, difference, in this very minute formal imperfection,
            the author to build a hypothesis, become familiar with   that the charm and the very essence of this artistic form
            the topic, and generate knowledge for further practical   consists.” 6, p. 29  Still, designing a product’s form means a lot
            applications. Besides, these findings laid the theoretical   more than designing its outside appearance, or integrating,
            basis for this paper, affording an understanding of the true   coordinating, and articulating each useful and technical-
            value of design thinking along with defining the designers’   optimistic element in addition to symbolic and cultural
            role in a world that still really needs them.      elements.  For instance, Maldonado thought of design
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                                                               as the process of coordinating all elements contributing
            2.2. Limitations                                   to a product, starting from its consumption (functional,
            By  exploring  the  previous  literature for  this  study,  the   symbolic, and cultural factors) and ending with its
            author found that the previous literature review was   production and distribution.  This is what distinguishes
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            mostly systematic and extensive but not exhausted.   the design from all the other artistic productions: an
            Hence, the findings might be limited to the results and   artistic form that aims to publicize itself in a product, and
            data that were available in the literature searched using   the product in itself.
            the aforementioned keywords. Consequently, the author   Those products made with traditional techniques,
            assumes  that  other  related  studies  and databases  in the   even if they are objects produced in small series or with
            literature might not be included in this review.   mechanical means (e.g., lathe, frame), are still unique and

            3. A brief overview of the De+Sign=Design          appear similar in both processing and results. Thanks to
                                                               the  artist-craftsmen who  intervene  in all manufacturing
            Design is all around us and to this point, people/customers   phases  of  the  product,  each  piece  has unique,  albeit
            constantly play a valuable function in layout and for that,   minimal, characteristics. Indeed, the design products are
            it has the strength to deliver development to society. We   not so unique but should be reproducible in series through
            keep in mind the correct layout to be merchandised that   the exclusive use of the machine. Besides, in the case of ID,
            truly enhances our lives or has the capacity to do so.   designers must deal with an element that, only partially,
            Consequently, the author attempts to explain what is and   falls within the domain of art; hence, designers always
            what means design, based on historical events (e.g., the IR)   must deal with “a category of products whose first reason
            and the data available in the academic and gray literature.  for being is to ‘work’ and to draw the consumer’s attention

              In the beginning, the word design can find its origin in   through their specific formal qualities.” 10, p.44
            the late 14  century and was coined from the Latin designare   The majority of industrial products (e.g., curtain walls,
                    th
            = de (out) + signare (to mark, sign).  By the 16  century, the   telephones, or ballpoint pens) encompass some formal
                                       9
                                                th
            Italian verb disegnare emerged and included the meanings   qualities that characterize their function, better known as
            “to contrive, plot, draw, embroider…etc.,” being brought   semantic elements that help them to be easily identifiable.
            to English, through the French désigner, that is design in   When a design needs things such as labels, instructions,
            all senses. Despite a short etymological story of the word   or pictures, it has failed because a successful product must
            design, indeed in today’s world its definition and meaning   be  intuitively designed, so  that users would  know how
            are still fluid and at times uncertain and hold several broad   it works and/or what it does without any instructions.
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            interpretations. A  complicated idea is enclosed inside   Still,  basic  design  principles  can  be  based  on  our  own
            the term design due to the fact that the word is believed   (previous) experiences in life and insights from semantics
            to  have undergone  connotational  changes  with  diverse   and psychology.  In nature, we are surrounded by shapes
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            nuances over time. However, the foundations serve as the   communicating to us what they are thus; designers must
            basis for the purpose of expressing the artist’s paintings,   create the prior knowledge of users by tapping into their
            which in the case of an artisan piece occurs at the end of   real-world  experiences.  This  can be  done with the  use
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            the workmanship and in the case of a commercial layout   of metaphors; however, the most frequently applied by
            piece occurs at the beginning. 10                  designers is the semantic resource, with clear references to
              According to Dorfles, only those possessing an esthetic   the human body shapes (for an example, Figure 5). In doing
            intent in the design phase belong to the design category   so, designers give forms the power to speak about their use
            among industrial products. As per what happens nowadays   and frequently take inspiration from human body shapes.
            for glass, ceramics, or carved metal, the artisan products   Design’s meaning-making potential, symbolic value,
            never reach the absolute identity of each copy. Particularly,   semantics, and narrative potential characterized postmodern
            there is always a differential  quid to distinguish one   design, ranging from 1960 to the mid-90s. Instead, relational



            Volume 1 Issue 1 (2024)                         5                                doi: 10.36922/dp.3929
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