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Design+ Industrial design leads to understanding of users

because it enhances the pleasure that users experience There is a huge significance in the fashion and design
with products by perfecting the usability, accessibility, and industry behind the “Made in Italy” label. First, it means
desirability generated by this interaction. The UXD process a commitment to unparalleled expertise, skills, and
focuses on what is designed, how the users experience a attention to detail. Subsequently, it is a symbol of quality
product, their connection with it, and what they expect and excellence, strongly linked to Italy’s rich heritage of
when thinking of it. One of the most difficult challenges craftsmanship traditions. To understand Italian design,
that designers must face is the fact that every user is unique it is necessary to investigate the past disciplines and
and thus, can interact, and experience the same product artistic heritage rooted in Europe because Italian design
and situation in various ways. Due to this, designers has taken various directions, and numerous forms have
become pivotal in providing unforgettable user experiences been produced by designers inspired by our past. Because
and in understanding users and their needs, to produce an Italian design merges creativity, originality, innovation,
innovative and winning product design. By applying the and the capability to adapt quickly to the market, it
UXD process, users’ emotions like enjoyment or delight; received significant acknowledgments for the label “Made
designers can listen to what users are asking because in in Italy.” Italy offers a substantial example of design
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doing that they are capable of demonstrating empathy. If (Figure 7 for some examples) through which to prove the
a design team adopting the UXD process may generate constant relevance of national studies. Indeed, since 1945,
meaningful and relevant experiences and products for the history of Italian design has been broadly celebrated. 52
users, but the use of UCD may render the design process The turning point in Italian design was the post-
iterative, designers may focus on the users and their needs
throughout the whole design process phases. Second World War Reconstruction era when the climate
of enthusiasm invaded the Italian country. At that time,
Along with that, designers must consider ergonomics to the Italian artists and whoever intended to work for
create design solutions based on human needs experienced, the industry received support from the desire to reach
to elevate the usability of products. A product having a European culture, which was already advanced and more
good design relies on identifying users’ needs because their developed from a design point of view. This creative desire
experiences operate from a human perspective but focus that the artists possessed was also encouraged by the most
still on positive emotions to avoid users’ disappointment. enlightened industrialists. Notably, Italian manufacturers
The satisfaction of users’ needs through a product design began to involve designers in their innovation processes to
may please various and unique users; this is when we can build their competitive advantage on this strategy, which
discuss inclusive design, which is also another pivotal is based on radical innovation of a product language, and
goal in designers’ lives. The application of both UXD and how designers possess a pivotal role as “brokers of these
UCD leads designers in creating products that develop languages.” 56, p.35 Still, Verganti stated that Italian design
and achieve a significant experience with the users. Some has “long been known for its edginess and creativity.” 56, p.34
obstacles faced by designers are users’ own emotions, often Consequently, designers are aware that a product is only
carried from prior experiences and expectations generated one of the multiple ways it expresses a meaning to the
by their product interaction, and the fact that each product
experience owns its ecology, leading them to behave in
one way rather than another. Employing human factors
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and ergonomics along with usability knowledge provide
support in managing the design process. Thus, UCD and
UXD may be similar and often interchangeable despite
UCD being the heart of designer-dictated design that
assesses people as an extension of the designed artefact,
while UXD being concentrated on the experience of what
is designed.

5. Industrial designer: When all began
In discussing the history of design, a special mention goes
to what is often called “Italian Design” or “Made in Italy,”
which refers to all forms of ID created or presented in
Italy, such as interior design, fashion design, urban design,
and architectural design. Over the years, this concept has Figure 7. “Made in Italy” iconic products. 53-55 Infographic created by the
become synonymous with quality, luxury, and expertise. author

Volume 1 Issue 1 (2024) 9 doi: 10.36922/dp.3929