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Design+ Industrial design leads to understanding of users
only on solutions brings to results that may solve a to innovate their products, they frequently combine
problem that in the meantime has become meaningless. process and product innovations and use a combination
Stimulating the users to purchase a product and provoke of innovative methods. Because “effective design” entails
positive experiences is a challenge because, although an more than just a gorgeous object, the product is addressed
original and provocative design may awaken emotions, in the final step of the UCD process, which begins with
in everyday life purchasers become widely cost-driven, strategy, research, analysis, design, and production.
while users may not be convinced that innovative features However, after the design phase, nowadays, we frequently
bring benefits to justify those costs and enhance their have the prototyping stage of a product, followed by the
experiences. 25,26 Cultural anthropology and cultural execution stage, before introducing it into the market.
branding investigations report that a product’s meaning Recognizing the crucial function that UCD possesses as
concentrates around archetypes; thus, some may reach the designer-dictated design in treating people as an extension
status of icons in this way, and they obtain longevity over of the designed artefact, others consider it not adequately
those of normal competitors. Still, where design is pivotal concentrated on the broad end-user notion implied in the
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to the concept phase of the development of technological approach to design observed in the computer industry. 31-34
products, iconic design may be achieved. Hence, through Besides, users have different needs depending on their
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the application of the connection between design research backgrounds, abilities, and circumstances: Inclusive design
and technological research, it is possible to perfectly select aims to meet these needs and make a product accessible to
the users’ needs to produce the most suitable product. as many users as possible.
3.1. Discussion on the importance of UCD th Notably, ID is a significant phenomenon from the
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applications in the design 20 century, and service design is closely related to it :
Some suggested that industrial designers had the main
At present, we use disparate terminology to characterize responsibility of helping produce manufactured products
comparable approaches to design and innovation. All as a mix of form and function to achieve beauty while
diversities start with the same principles: comprehending perfectly performing. History considers the first industrial
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the issue that needs to be resolved, coming up with solutions, designer to be Pether Behrens, a German architect born
and testing them before proceeding with production. To in 1868, whose approach of possessing total control of a
be more precise, codesign, design thinking, service design, designed environment was close to what Frank Lloyd
UCD, and HCD are all ideas that are often used in tandem Wright and Karl Friedrich Schinkel performed. However,
to create user-centered goods and services. To create user- rather than designing for middle-class people clients or
centered experiences, for example, service design may royal patrons, Behrens designed products for the German
make use of codesign techniques and design thinking AEG (Allgemeine Elektricitäts-Gesellschaft or General
concepts. For instance, HCD is frequently employed in a Electricity Company), that aimed to reach the mass
generic sense to encompass a variety of distinct research public. This made him to be responsible for influencing
topics, including human-computer interaction, intelligent various architects and designers of the next generation
systems, and interaction design, without any guarantee of a particularly, like Gropius, who consolidated ID in Europe
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comprehensive conceptual framework. At its center, there as the founder of the Bauhaus school as mentioned in the
is the importance of knowing the user and this requires a previous section. 36
user-centered approach. Consequently, the users (people) Unlike the early 20 -century industrial designers who
th
should be considered in the design process, and thus, the attempted to “humanize” technology to fulfill people’s
UCD process allows the achievement of products that are material needs, service design came from a generation
positively perceived and whose interaction pleases the accustomed to the digital age and had formal network
users. Specifically, UCD is an iterative design process that theory training. Therefore, from the 1990s and thanks
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designers use at every stage of the process to keep the user to the growing economic importance of the service sector
and their needs front and center.
in developed regions along with the idea of having a new
By applying various research and design techniques, design agenda by a group of Design Thinkers (e.g., Augusto
designers can create products that are easily accessible to Morello, Ezio Manzini, Michael Erlhoff, Bill Hollins,
users while also enhancing usability by involving users Gillian Hollins, and Elena Pacenti), a fresh set of studies
throughout the design process. Usually, to develop an of service design emerged. In particular, the last two
understanding of user needs, designers typically favor decades have seen significant technological advancements
a combination of investigative techniques and tools that have led to a more sophisticated understanding of
(such as surveys and interviews) and generative techniques software development. To accomplish this, a systems
like brainstorming. For example, when companies choose design process is required to specify the architecture,
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Volume 1 Issue 1 (2024) 7 doi: 10.36922/dp.3929

