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Design+                                                        Industrial design leads to understanding of users



            only on solutions brings to results that may solve a   to innovate their products, they frequently combine
            problem that in the meantime has become meaningless.   process and product innovations and use a combination
            Stimulating the users to purchase a product and provoke   of innovative methods. Because “effective design” entails
            positive  experiences  is  a  challenge  because,  although  an   more than just a gorgeous object, the product is addressed
            original and  provocative  design may  awaken  emotions,   in the final step of the UCD process, which begins with
            in everyday life purchasers become widely cost-driven,   strategy,  research,  analysis,  design,  and  production.
            while users may not be convinced that innovative features   However, after the design phase, nowadays, we frequently
            bring benefits to justify those costs and enhance their   have the prototyping stage of a product, followed by the
            experiences. 25,26  Cultural anthropology and cultural   execution stage, before introducing it into the market.
            branding investigations report that a product’s meaning   Recognizing the crucial function that UCD possesses as
            concentrates around archetypes; thus, some may reach the   designer-dictated design in treating people as an extension
            status of icons in this way, and they obtain longevity over   of the designed artefact, others consider it not adequately
            those of normal competitors.  Still, where design is pivotal   concentrated on the broad end-user notion implied in the
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            to the concept phase of the development of technological   approach to design observed in the computer industry. 31-34
            products, iconic design may be achieved.  Hence, through   Besides, users have different needs depending on their
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            the application of the connection between design research   backgrounds, abilities, and circumstances: Inclusive design
            and technological research, it is possible to perfectly select   aims to meet these needs and make a product accessible to
            the users’ needs to produce the most suitable product.  as many users as possible.

            3.1. Discussion on the importance of UCD             th Notably, ID is a significant phenomenon from the
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            applications in the design                         20   century,  and  service  design  is  closely  related  to  it :
                                                               Some suggested that industrial designers had the main
            At present, we use disparate terminology to characterize   responsibility of helping produce manufactured products
            comparable approaches to design and innovation. All   as a mix of form and function to achieve beauty while
            diversities start with the same principles: comprehending   perfectly performing.  History considers the first industrial
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            the issue that needs to be resolved, coming up with solutions,   designer to be Pether Behrens, a German architect born
            and testing them before proceeding with production. To   in 1868, whose approach of possessing total control of a
            be more precise, codesign, design thinking, service design,   designed environment was close to what Frank Lloyd
            UCD, and HCD are all ideas that are often used in tandem   Wright and Karl Friedrich Schinkel performed. However,
            to create user-centered goods and services. To create user-  rather than designing for middle-class people clients or
            centered experiences, for example, service design may   royal patrons, Behrens designed products for the German
            make use of codesign techniques and design thinking   AEG (Allgemeine  Elektricitäts-Gesellschaft or General
            concepts. For instance, HCD is frequently employed in a   Electricity Company), that aimed to reach the mass
            generic sense to encompass a variety of distinct research   public. This made him to be responsible for influencing
            topics, including human-computer interaction, intelligent   various architects and designers of the next generation
            systems, and interaction design, without any guarantee of a   particularly, like Gropius, who consolidated ID in Europe
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            comprehensive conceptual framework.  At its center, there   as the founder of the Bauhaus school as mentioned in the
            is the importance of knowing the user and this requires a   previous section. 36
            user-centered approach. Consequently, the users (people)   Unlike the early 20 -century industrial designers who
                                                                                 th
            should be considered in the design process, and thus, the   attempted to “humanize” technology to fulfill people’s
            UCD process allows the achievement of products that are   material needs, service design came from a generation
            positively perceived and whose interaction pleases the   accustomed to the digital age and had formal network
            users. Specifically, UCD is an iterative design process that   theory training.  Therefore, from the 1990s and thanks
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            designers use at every stage of the process to keep the user   to the growing economic importance of the service sector
            and their needs front and center.
                                                               in developed regions along with the idea of having a new
              By applying various research and design techniques,   design agenda by a group of Design Thinkers (e.g., Augusto
            designers can create products that are easily accessible to   Morello,  Ezio  Manzini,  Michael Erlhoff, Bill  Hollins,
            users while also enhancing usability by involving users   Gillian Hollins, and Elena Pacenti), a fresh set of studies
            throughout the design process. Usually, to develop an   of service design emerged. In particular, the last two
            understanding of user needs, designers typically favor   decades have seen significant technological advancements
            a  combination  of investigative  techniques  and tools   that have led to a more sophisticated understanding of
            (such as surveys and interviews) and generative techniques   software development. To accomplish this, a systems
            like brainstorming.  For example, when companies choose   design  process  is  required  to  specify  the  architecture,
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            Volume 1 Issue 1 (2024)                         7                                doi: 10.36922/dp.3929
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