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International Journal of
            Population Studies                                        Endowment insurance and family consumption in China



                                                                 Conversely, participation in  endowment  insurance
                                                               is positively associated with increased expenditures on
                    (8)  Other  −0.01***  0.00***  0.03***  Join  Yes  Yes  1.14 (p=0.000)  28.66 (p=0.000)  0.04  35872  clothing, transportation and communication, education
                                                               and entertainment, and housing. This implies that insured
                                                               households devote a larger share of their consumption
                                                               budget to these categories compared to uninsured
                                                               households.  The positive  effects  on these  expenditure

                    (7)  Education and   entertainment  0.01***  −0.00  0.06***  Join  Yes  Yes  2.85 (p=0.000)  7.89 (p=0.000)  0.01  35872  categories suggest that endowment insurance enhances
                                                               households’ ability to afford and prioritize spending on
                                                               comfort, mobility, education, entertainment, and housing,
                                                               thereby contributing to overall well-being and quality of
                                                               life.

                    (6)  Transportation and   communication  0.01***  −0.00  0.09***  Join  Yes  Yes  1.77 (p=0.000)  10.59 (p=0.000)  0.01  35872  3.4. Heterogeneity analysis
                                                               To  explore  the  disparities  between  urban  and  rural
                                                               households, we conducted a heterogeneity analysis based
                                                               on household registration status. The analysis focused
                                                               on households with unchanged registration status over a

                    (5)  Health care  0.00  0.00*  0.13***  Join  Yes  Yes  1.91 (p=0.000)  23.04 (p=0.000)  0.02  35872  4-year period, resulting in a final sample of 7224 urban
                                                               households and 23008 rural households.
                                                                 The  regression  results  in  Table  6  reveal  distinct
             Table 5. Two‑way fixed effects regression results of endowment insurance on consumption structure
                 Models                                        consumption behaviors across these groups. Urban
                      Household equipment   0.00  0.00  0.09***  Join  Yes  Yes  1.18 (p=0.000)  17.94 (p=0.000)  0.02  35872  higher overall consumption levels; however, the impact of
                                                               households with endowment insurance demonstrate
                                                               pension receipt on their consumption is not statistically
                    (4)  and daily necessities                 significant. In contrast, rural households with endowment

                                                               insurance and pensions exhibit a substantial increase
                                                               in consumption, with a notable positive correlation
                                                               between pension receipt and higher consumption levels—
                                                               approximately 0.8% more than households without

                    (3)  Housing  0.01***  −0.00***  0.11***  Join  Yes  Yes  1.15 (p=0.000)  146.18 (p=0.000)  0.15  35872  pensions.  Furthermore, the  analysis indicates  that rural
                                                               households experience a faster rate of consumption growth
                                                               compared to urban households with similar income
                                                               increases. This suggests that rural endowment insurance
                                                               plays a more pronounced role in stimulating consumption

                    (2)  Clothing  0.03***  0.00***  0.06***  Join  Yes  Yes  1.15 (p=0.000)  202.57 (p=0.000)  0.15  35872  than its urban counterpart.
                                                                 The analysis presented in Table 7 examines household
                                                               consumption across different regional development levels
                                                               in China—Eastern, Central, Western, and Northeast. The
                                                               results indicate that endowment insurance significantly

                    (1)  Food  −0.04***  −0.00  0.43***  Join  Yes  Yes  1.71 (p=0.000)  42.81 (p=0.000)  0.04  35872  boosts consumption in all regions. However, pensions
                                                               only show a positive effect on consumption in the central
                                                               region, highlighting the region-specific role of pensions.
                                                               Income increases have the most significant impact in the
                                                               central region, followed by the western, northeastern, and


                                                                 In terms of age groups in  Table  8, households  with
                           Participating in   endowment insurance  Pension (log)  Constant  Control variables  Household fixed effects  Year fixed effects  Fixed effects F test  Model significance test  Within R²  Sample size Notes: *P<0.1; **P<0.05; ***P<0.01.  eastern regions.
                                                               members under 60 show a 9.9% increase in consumption
                                                               when insured. Conversely, for households with members
                                                               aged 60 and above, pensions are associated with a decrease
                                                               in consumption. These findings underscore the positive


            Volume 11 Issue 5 (2025)                       110                        https://doi.org/10.36922/ijps.4857
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