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Abha Gupta, Pushpendra Kumar and Olalemi Adewumi Dorcas

                             12% of SC and 26% of ST population reside in Jharkhand state, and more than 75% of their popula-
                             tion lives in rural areas (Office of the Registrar General and Census Commissioner, 2011). It is also
                             evident that nearly 46% of  the  rural  population is living below the  poverty line in the  state
                             (Chaudhuri and Gupta, 2009). Jharkhand also performs poorly on maternal health in terms of high
                             maternal mortality rate, low utilization of antenatal and safe delivery services (International Institute
                             for Population Sciences, 2007–2008). Therefore, this paper is an attempt in this direction to identify
                             the socio-economic factors and to quantify their contributions in generating inequalities in utilization
                             of full ANC services among women in Jharkhand state, which makes a solid contribution to the ex-
                             isting literature on maternal health disparity determination in India. The results would help identify
                             vulnerable populations and bridge the socio-economic gaps. However, it is worth noting that this
                             paper is based on DLHS-3 data which was conducted in 2007–2008. Recent estimates on ANC ser-
                             vices show improved  conditions in Jharkhand where 14%  of women are  using full ANC in
                             2011–2012 as against 9% in 2007–2008 (Office of the Registrar General and Census Commissioner,
                             2011–2012). Therefore, much care is needed while drawing inferences.
                                Results from this paper suggest that factors such as parity of women, their educational level, age
                             at first birth, economic status, and exposure to mass media were significantly associated with the
                             utilization  of  full  ANC services. These  findings  are  consistent with other contemporary studies
                             which  have identified  socio-economic and regional factors related to maternal  health (Hajizadeh,
                             Alam, Nandi et al., 2014; Pandey, Roy, Sahu et al., 2004). Several studies show that women with
                             fewer number of children prefer to use ANC services as they place their first child at high value even
                             in times of economic crisis (Pell, Menaca, Were et al., 2013; Singh and Singh, 2014), whereas high
                             parity mothers receive experience from their past births and show lower concern in ANC utilization
                             (Arthur, 2012). Sometimes, women attend one visit of ANC centers to obtain a health card so that
                             they can deliver their child in a medical institution without the intent to receive further care during
                             pregnancy (Pell, Menaca, Were et al., 2013). There are also a number of regional studies showing
                             that education and other factors such as income and higher age at marriage are positively linked with
                             the utilization of ANC  services (Gupta, Chhabra, Kannan  et al.,  2010; Navaneetham  and
                             Dharmalingam, 2002; Pallikadavath, Foss, and Stones, 2004b). A comparative study of three major
                             states of India demonstrated that the wealthy women living in urban areas with post primary educa-
                             tion, low parity and  any exposure  to mass  media were  more  likely to receive  prenatal  care than
                             their counterpart groups (Pathak, Singh, and Subramanian, 2010).
                                Socio-economic  disparities in utilization  of ANC services can lead to wretched maternal
                             health conditions among vulnerable groups; a study from Bangladesh showed that lower utilization
                             of ANC services along with other components of maternal health among poor, uneducated and rural
                             women posed a major impediment to achieving overall maternal and child health (Hajizadeh, Alam,
                             Nandi  et al.,  2014). Similar arguments were also raised by scholars who identified that women
                             among lower income strata (Pandey, Roy, Sahu et al., 2004), Muslim, Scheduled Tribe, illiterate, and
                             higher age groups were less likely to access ANC services. Poor knowledge, attitude and practices
                             for ANC check-ups may be the main reasons for deplorable conditions of those women (Manna, De,
                             and Ghosh, 2011).
                                The findings from this paper not only identify the factors affecting the utilization of full ANC but
                             also their quantitative contributions towards inequalities. From our results, the economic status of
                             women emerged as the major contributor of inequalities in ANC access. Furthermore, exposure to
                             any form of mass media contributed around 31% to total inequality in ANC utilization. These results
                             reflect that women who are aware of the importance of ANC choose to utilize those services. Thus,
                             awareness of the health program among women through any source of media makes a difference in
                             the utilization of ANC services. A study found that educational status of women and exposures to
                             mass media were important issues to address to improving maternal health conditions (Kulkarni and
                             Nimbalkar, 2008). Another study which was conducted in urban India demonstrated that mothers’
                             education, economic well-being and exposure to mass media were significant factors contributing


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