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Design+ Designing CO offsets w/personal identity
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Figure 6. Decoration of a green dealership
Source: https://canadianautodealer.ca/2013 / 11/going-green. Figure 7. Template displayed by Unbounded Thinking
Source: Photograph by the authors.

5. Conclusion transparency, or regulatory control. Companies like Shell,
Cadbury, Mars, and Asia Pulp and Paper exemplify the
The current measures to tackle climate change using carbon use of carbon credits as a form of atonement or a pay-to-
credits are well-intentioned but partially, if at all, effective, pollute mentality. Green certificates, on the other hand,
as they fail to tackle the root cause of climate change: present an alternative solution by privatizing a Pigouvian
human behavioral change, particularly the widespread tax. When combined with macro-level policies, green
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insensitivity to the true private and social costs of energy certificates can influence human behavior and promote a
consumption. Building on the preceding discussions of sustainable and responsible society by utilizing marketing
carbon credit and green certificates, we have explained tactics that resonate with customer values.
the motivation behind the design of an environment club
grounded in personal commitments and the creation of To drive genuine environmental change, we must
personal identity. The proposition illustrated in Figure 7, integrate macro-level country policies with micro-
which captures a slide from a public forum, can be level behavioral nudging of green certificate purchases.
suggestive to those who are willing to make personal Marketing via car dealerships has been suggested in this
commitments within the climate change movement in article as a pragmatic method to promote membership
designing their local/regional club activities. for a club of new automobile buyers, with a participatory
license that can generate real climate-change actions. Club
Figure 7 is suggestive in the sense that for lifestyle members must ensure transparency in their collective
changes of various kinds, all could be aiming for a reduction decisions by buying appropriate carbon credits from
in energy consumption. Climate-change consciousness responsible suppliers. Simultaneously, carbon markets and
ultimately has to tie with smart energy usages, not only on businesses each have their institutional features that need
industrial production but also at a personal level calling for to align with practices compatible with their commitments.
a change in lifestyle. A personal commitment to lifestyle We focus on a design using high-quality crystals to raise
changes in establishing a new self-identity in that sense awareness. Consumers must be empowered to make
could arise from a biological need. It can certainly be informed, sustainable, voluntary choices, especially
used as a food for thought for any grassroot attempt in the given the significance of purchasing a new car for most
building of the club going forward. individuals. This paper helps to promote an international
Whether one accepts the premise in Figure 7 or not, endeavor in these possible frontiers. Ultimately, the goal
there is a pressing need to start a zero-emission movement at is to create sustainable values while recognizing that
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the individual level for changing habitual, energy-wasteful good governance is equally important, as member loyalty
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activities. This effort must extend beyond corporate requires absolute confidence in financial stewardship.
Environmental, Social, and Governance practices. As This effort aspires to mark the beginning of a widespread
reviewed in this study, organizations that advertise their movement, choosing new automobile buying as a fertile
green commitment through the purchase of carbon credits ground for cultivating a climate-change awareness lifestyle
are often hampered by a lack of genuine commitment, among new car buyers.

Volume 2 Issue 3 (2025) 6 doi: 10.36922/DP025100013