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Explora: Environment
            and Resource                                           Carbon neutrality and low-carbon behavior in space tourism



            providing valuable insights into the psychological factors   tourism supply and demand under the “carbon neutrality”
            that influence consumers’ decision-making processes   conditions.
            regarding sustainable tourism practices. By examining these
            intentions, this research contributes to the understanding of   5.3. Limitations and future research
            consumers’ attitudes toward environmental sustainability   Every precaution was taken to ensure the objectivity,
            in the context of space tourism, which can inform future   reliability, and validity of the present study, but some
            research and industry practices aimed at promoting more   limitations were identified. These limitations can be
            sustainable tourism options.                       overcome in future studies. First of all, college students
            5.2. Practical implications                        constituted a large portion of the current sample, which
                                                               was not diverse and representative in terms of the actual
            5.2.1. Raising public awareness of low-carbon space   populations; therefore, the sampling range and sample
            tourism                                            size should be expanded in further studies. Secondly,
            Tourism authorities should fully interpret the development   this study is a cross-sectional study; thus, different study
            requirements of the “carbon neutrality” industry, establish   designs should be attempted for future studies. Thirdly,
            a high-quality, low-carbon space tourism environment   this study used purposive sampling and included only
                                                                st
            through  carbon regulation  of space  tourism  enterprises   1 -time visitors. In the future, a comparative analysis of
                                                                                st
            and carbon constraints in the tourism market, and   the motivations of 1 -time and repeat visitors and their
            strengthen the publicity and popularization of peak carbon   impact on visitors’ perspectives and attitudes of the travel
            and carbon neutrality.                             destinations could be conducted. Fourth, future studies
                                                               should consider other variables in similar contexts. Finally,
            5.2.2. Entrusting relevant tourism stakeholders with   our study was geographically limited to China’s context,
            corporate responsibilities                         warranting an expansion of the research context to other
            Space tourism enterprises have strengthened investment   regions.
            in technological elements, reduced energy consumption in
            space tourism supply, implemented low-carbon concepts,   Acknowledgments
            provided low-carbon products, and emphasized the low-  None.
            carbon concept pertaining to space tourism through
            marketing and publicity. The image of the space tourism   Funding
            market is shaped to conform to the psychology of mass   None.
            consumption.  Thus,  encouraging  the  modernization  of
            low-carbon space tourism services and the industry’s   Conflict of interest
            sustainable development are crucial.
                                                               The authors declare they have no competing interests.
            5.2.3. Adjusting the rational balance between supply
            and demand for space tourism                       Author contributions
            Enterprises  and  the  government  can  create  a  favorable   Conceptualization: All authors
            environment for low-carbon space tourism through   Formal analysis: Linghui Liang
            a reasonable balance of tourism supply and demand.   Investigation: Linghui Liang
            Having a general awareness of tourism is key to uniting   Methodology: All authors
            the industry, bringing out the advantages of low-carbon   Writing – original draft: Linghui Liang
            space tourism products, and promoting the development   Writing – review & editing: All authors
            of space tourism. It is essential to increase public awareness
            of carbon emissions, absorption, and sinks related to   Ethics approval and consent to participate
            tourism and encourage their participation in the process.   Not applicable.
            In addition, “carbon neutrality” must be interpreted with
            a realistic and objective material basis. The supply side of   Consent for publication
            space tourism can be refined and fed back by monitoring
            tourists’ motivations and cognitive processes. On the other   Not applicable.
            hand, tourists’ attitudes  and perceptions of the effects   Availability of data
            of tourism development are important elements and
            assessment bases for ensuring the sustainable development   Data is available from the corresponding author upon
            of the tourism industry and realizing a virtuous cycle of   reasonable request.


            Volume 2 Issue 1 (2025)                         11                               doi: 10.36922/eer.3655
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