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Global Translational Medicine Precision medicine via personalized nutrition

Figure 13. Overview of the elements and activities that constitute a fully integrated personalized nutrition (PN) service. PN is rapidly gaining traction as
an innovative approach to guiding individuals toward informed dietary choices. It is built on two fundamental pillars: (i) The scientific, analytical, and
technological components that ensure the accuracy and effectiveness of nutritional recommendations, and (ii) the equally vital behavioral dimension
that ensures these recommendations are practical and actionable. While the growing interest in PN aligns with strong societal trends, delivering such a
service will require innovative strategies beyond those currently employed by traditional nutrition and health-care sector stakeholders. It is likely that a
new ecosystem of interconnected companies will emerge to meet this evolving demand. By shaping food choices, PN has the potential to exert a profound
influence on the food supply chain and on the way information about ingredients and products is communicated to consumers. 87

objectives. These plans may include detailed recipes As shown in Figure 14, the potential market for PN is huge.
and portion sizes tailored to the individual. Most commercial PN-driven interventions are delivered
(iii). Behavioral tracking: PN tools assist users in directly to consumers by online platforms. The public
monitoring their progress toward defined health goals, shows a strong interest in receiving PN guidance; however,
providing feedback and recommendations to enhance concerns regarding the reliability of certain primary care
motivation and adherence. service providers, the credibility of information sources,
(iv). Remote coaching and support: Digitalization enables and the security of personal data remain. Other influencing
individuals to interact remotely with nutritionists, factors include individuals’ preferences for primary care
dietitians, and other health professionals. Through services and their diverse socioeconomic backgrounds.
video consultations and messaging, individuals can In this regard, direct-to-consumer DNA testing serves
obtain PN advice and support without the need for as an example of primary care services available to the
in-person visits, making the overall process more public. 89-91 In this context, guiding principles should be
convenient. applied when designing and implementing PN research,
(v). Integration with e-commerce: Digital platforms can considering its multidisciplinary nature. Designers,
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connect health-conscious users with PN products and researchers, and dietitians should collaborate to conduct
supplements available on e-commerce sites, making a thorough review of PN research, utilizing a standardized
it more convenient to follow their customized dietary definition to guide the development of future NP-driven
plans. practices. This effort should also address challenges arising
Digitalization plays a significant role in addressing from rapid technological advancement and the lack of
challenges by leveraging technology to analyze health data, consensus on integrating these tools into clinical settings.
disseminating knowledge and awareness related to PN and PF, Establishing stakeholder consensus on standardized
and facilitating remote consultations with nutrition experts. methods for implementing multiomics technologies and
As digitalization stakeholders continue to expand into this IT-assisted support could accelerate their adoption in
domain, the PN market is expected to experience further clinical practice, enhancing NP-based recommendations
disruptions and cross-industry collaborations (Figure 14). for disease prevention and treatment. When vital research

Volume 4 Issue 3 (2025) 73 doi: 10.36922/GTM025080017